Sound for Commercials

 

We’ve been producing radio commercials and audio for TV spots for a long time.  Audience moods change, ad strategies shift, playback media evolve… but the need for clear, well-mixed sound is constant.

We can help with fully licensed (or original) music, copywriting tweaks, a creative and professional mindset, and a reassuring wealth of experience.

The Landscape

 

Commercial sound really took a hit during the Covid pandemic. It was then that we first heard a national spot voiceover recorded on an iPhone. In a car. Oy.

Now we have the robots, AI. We have advertisers who are only concerned about cost trying to make a human connection using an algorithm. Simulated caring. An imitation of life. Boring. Frustrating.

Anti-communication.

But that’s all good news for you, if you want to break through the noise. Because even though there is a lot more noise now, it’s the audio equivalent of spam. We mentally delete it. Nobody wants to buy a product from a company whose chosen spokesperson is a machine.

You, in contrast, can make a living connection, and do it well. True, there is no free lunch: All the demands of the art and science of advertising are still in play. Your potential customers aren’t going to beat a path to your door just because you put a human face and voice on your sales pitch.

But right out of the gate you’ve got possibilities that your competitors just don’t. Because they don’t care.

And we know it.

Fill out that contact form or send an email, and let’s get some human-to-human communication going.

How We Can Help

… with Radio Commercials, and Audio for TV and YouTube Ads

Copywriting.

Ad agencies and others won’t need this service, but if you do, it’s the most important part of the process.

Casting.

Sometimes a casting site or talent agency is the way to go. Often, we can save you some time, money and hassle by arranging auditions with voice actors for you.

Music.

Here’s where a lot of advertisers swerve into the ditch because they think of music as “background,” and not as the emotional atmosphere of the message. Think “film score,” not “Muzak.” We can help you navigate the options of custom music and licensed music. This is part of your brand identity; it deserves respect.

Recording, Editing, Mixing and Beyond.

A home cook can make an enjoyable meal. But a trained chef can use those same ingredients to create something memorable. Colors Audio brings to the table years of study in the art of sound.

“Colors Audio is my ‘first call’ on all our projects.   I’m always thrilled with the great quality, professionalism, world-class talent and fun I experience working with them.”
Mark T. Bennardo

Transperia Group, Inc.

“Dan is a Pro’s Pro.  He is the official voice of Hendrickson.  Keep it going, I rely on you.  Thank you for all you do!”
Ian Cunningham

Digital Media Supervisor, Hendrickson